Can't stop humming that tune? A lot goes into the successful'earworms,' including mathematical symmetry. Breakthroughs, discoveries, and DIY tips sent six days a week. While Super Bowl LX is over, the big game still echoes in the minds of many viewers. It's not your fault if a 30-second advertisement spot's melodic hook continues to keep you up at night, however.

Discriminative methods were used to execute such tasks and achieved state-of-the-art performance.

Ring's Super Bowl ad promoting its'Search Party' feature for finding lost pets backfired, with viewers finding the neighborhood camera surveillance imagery dystopian rather than heartwarming. PCWorld reports the backlash stems from Ring's controversial history of data-sharing with law enforcement and privacy concerns over the AI-powered feature being enabled by default. Many users are actively seeking to disable'Search Party' despite Ring's claims of strong privacy protections and user consent requirements.

The Industry OpenAI Is Losing the Big Tech Race. The Super Bowl Ads Made That Clear. If Sam Altman is annoyed at Anthropic's commercials, he has only himself to blame. Enter your email to receive alerts for this author. You can manage your newsletter subscriptions at any time.

Latin megastar Bad Bunny performed a medley of his top hits at the Super Bowl on Sunday in a star-studded show that was criticised as terrible by the US president. The Puerto Rican singer, also known as Benito Antonio Martinez Ocasio, was joined on stage by a host of fellow music stars including Lady Gaga, Ricky Martin and Cardi B. Sitting in the stands, Kim Kardashian and Lewis Hamilton made their first major public appearance together, after weeks of speculation about their romance. The seven-time Formula 1 world champion and the reality TV star were spotted chatting and smiling together during the game, and were caught on video by NBC News. Fellow musical superstars Lady Gaga, Cardi B and Jessica Alba joined the dancers on stage alongside Bad Bunny, who was the world's most-played artist in 2025 on Spotify, according to the streaming service. Chilean-American actor Pedro Pascal and Puerto Rican singer Ricky Martin also joined the performance, which was populated by a largely pan-American crowd of celebrities.

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We asked attendees of Super Bowl LX's pregame festivities for their takes on the competing halftime shows, the potential for ICE actions, and the influence of Silicon Valley on the event. To say this year's Super Bowl came at a charged time in American culture and politics is, perhaps, an understatement. While the pair of teams who took the field Sunday--the Seattle Seahawks and the New England Patriots--comprised a pretty classic matchup (no underdogs here!), the rest of the event was set to be anything but. Santa Clara's Levi's Stadium is in the heart of Silicon Valley, just a few miles from the corporate headquarters of Nvidia and AMD, whose chips are powering the AI arms race that had competitors OpenAI and Anthropic sparring via rival Super Bowl ads . There was an explosion in sports "trading" activity on sites like Kalshi and Polymarket in the lead-up to the game, even in states like California where traditional sports betting is illegal. Sunday could prove to be an extraordinary success for prediction markets, as the industry becomes more mainstream . Fresh off a historic Grammy Album of the Year win (a first for a Spanish-language album), the unapologetically political Puerto Rican rapper and singer Bad Bunny headlined --a choice that sparked a perhaps inevitable MAGA backlash. Meanwhile, Turning Point USA organized an alternative program called The All-American Halftime Show, featuring the likes of Kid Rock and Brantley Gilbert. Never mind that Bad Bunny is Puerto Rican, and therefore an American citizen. Rumors were even buzzing about possible actions by US Immigration and Customs Enforcement agents at the Super Bowl. Even though the NFL and California governor Gavin Newsom said on Thursday that there would be " no immigration enforcement tied to the game," anti-ICE protesters were on the streets. We caught up with football fans at a tailgate five minutes away from Levi's Stadium to hear their thoughts on all the drama. Here's what they had to say.

This material may not be published, broadcast, rewritten, or redistributed. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset . Powered and implemented by FactSet Digital Solutions . Mutual Fund and ETF data provided by LSEG .

This material may not be published, broadcast, rewritten, or redistributed. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset . Powered and implemented by FactSet Digital Solutions . Mutual Fund and ETF data provided by LSEG .